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On Best Selling, Vince Beese interviews real sales professionals about real selling to uncover the secrets of sales success. Learn how to become a "Best Seller" from top sales professionals.

Ep. 010 – The CRO Role and Instinctual Sales Leaders

Our guest on this episode is Eric Rosenthal. Eric is the Chief Revenue Officer (CRO) at a SaaS startup in NYC called Emissary – the enterprise sales intelligence network.

During our conversation Eric and I discuss the role of the Chief Revenue Officer; how it came about, the difference between a VP of Sales and CRO and growing importance of this role at SaaS startups.

We’ll also discuss the importance of alignment between the revenue generating departments – marketing, client success, sales and BD. Along the way Eric shares his journey from Business School to sales leadership.

This is Best Selling.

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Ep. 010 – The CRO Role and Instinctual Sales Leaders