Our guest on this episode is Tim Bryan. Tim is the Chief Revenue Officer CRO at Custora which makes customer insights more accessible for acquisition and retention campaigns.
Tim and I start the conversation discussing how to scale a SaaS Enterprise organization from 1 to many. Tim like other great sales leaders tells us how he uses data to inform his growth decisions when it comes to hiring and building his organization.
Other topics Tim and I explore are:
- Lead assignment using a round robin approach
- Selling an ecommerce solution to marketers
- Level of effort matters in the decision making process
- How do you drive urgency
- FOA – Fear of Amazon
- Characteristic of Best Sellers