Our guest on this episode is Steve Richard. Steve is the CRO at ExecVision which is a conversion intelligence software that empowers organization to coach people efficiently at scale, improving performance and driving revenue.

Steve and I start off the conversion discussing coaching sales reps and the difference between coaching and training. Steve introduces us to “the forgetting curve”. This principle is the foundation of the learning method known as “spaced repetition,” where material is learned then reviewed after increasingly large time gaps. Thus the reason why ongoing and consistent coaching is so important to sales development.