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On Best Selling, Vince Beese interviews real sales professionals about real selling to uncover the secrets of sales success. Learn how to become a "Best Seller" from top sales professionals.

Ep. 037 – Planning to close big complex deals with Lisa Magnuson

Our guest is Lisa Magnuson. Lisa is Founder and CEO of Top Line Sales. Top Line Sales is a sales consultancy that helps their clients close big deals.

Lisa and I start the conversation discussing the importance of planning to increase your ability to close big complex deals. We also get into what great sales leaders are doing better than the rest. But before we get into the conversation.

I want to thank our sponsors The Marketer Quarterly and Sales@Scale.

If you’re looking to find out what some of the best marketers in the world are up to then check out The Marketer Quarterly. The Marketer Quarterly reveals the best marketing campaigns and creative each year. You can subscribe and download their 4th annual marketing awards by going to

Hey entrepreneurs and tech founders, are you struggling with creating a repeatable sales process, do you need help scaling your business? Sales@Scale can help. Sales@Scale is the Go-to-market B2B sale experts. You can think of S@S as an extension of your team. They play the role of your fractional CRO, advisor or sales coach. If you’re serious about scaling your business then visit

Lisa Magnuson
The Marketer Quarterly

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Ep. 037 – Planning to close big complex deals with Lisa Magnuson