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On Best Selling, Vince Beese interviews real sales professionals about real selling to uncover the secrets of sales success. Learn how to become a "Best Seller" from top sales professionals.

Ep. 040 – Question based selling with Paul Cherry

Our guest is Paul Cherry. Paul is the President and Founder of Performance Based Results which delivers intense customized sales workshops, coaching, and leadership programs to companies throughout North America.

Paul and I start the podcast discussing the importance of “question based selling”. The reality is that asking thought provoking questions and understanding the why and what motives your prospects will improve your selling performance. But before we get into the conversation.

I want to thank our sponsors The Marketer Quarterly and Sales@Scale.

If you’re looking to find out what some of the best marketers in the world are up to then check out The Marketer Quarterly. The Marketer Quarterly reveals the best marketing campaigns and creative each year. You can subscribe and download their 4th annual marketing awards by going to

Hey entrepreneurs and tech founders, are you struggling with creating a repeatable sales process, do you need help scaling your business? Sales@Scale can help. Sales@Scale is the Go-to-market B2B sale experts. You can think of S@S as an extension of your team. They play the role of your fractional CRO, advisor or sales coach. If you’re serious about scaling your business then visit

Paul Cherry
The Marketer Quarterly

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Ep. 040 – Question based selling with Paul Cherry