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On Best Selling, Vince Beese interviews real sales professionals about real selling to uncover the secrets of sales success. Learn how to become a "Best Seller" from top sales professionals.

Ep. 049 – Better Selling through Storytelling with John Livesay

Our guest on this episode is John Livesay. John is the author of Better Selling Through Storytelling and a sales keynote speaker. John started his career in media sales and lived through the digital transformation.

John and I start the episode discussing how sellers can use storytelling to improve results. Storytelling helps us stand out from the competition and be more memorable. We’ll get into the details of building your story and how you can incorporate storytelling into your daily selling routine.

But before we jump into the episode I want to thank our sponsor Sales@Scale.

I speak with a lot of founders, CEOs and entrepreneurs and what’s top of mind for them is revenue growth and predictability. No one likes surprises, so it is vital to have a repeatable sales process that is aligned to how you forecast if you’re going to have predictability in your business. That is where Sales@Scale can help. They are the B2B sales experts. They focus on the things that matter most to your business, closing more deals and predictability. If you’re serious about selling the right way and would like more predictability in your business then visit

Thanks for tuning in. This is Best Selling.

John Livesay
Author Better selling through Storytelling

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Ep. 049 – Better Selling through Storytelling with John Livesay