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On Best Selling, Vince Beese interviews real sales professionals about real selling to uncover the secrets of sales success. Learn how to become a "Best Seller" from top sales professionals.

Ep. 053 – B2B selling is a game of inches with Sangram Vajre

Our guest on this episode is Sangram Vajre. Sangram is the co-founder and Chief Customer Evangelist at Terminus. He is also the co-author of the book ABM is B2B which can be found on Amazon.

Sangram and I start the conversation discussing B2B selling and how focusing on quality and not quantity can increase your rate. He has seen win rates as high as 95% by using highly targeted and personalized touches. We also outline the KPIs that matter most which are those that focus on business outcomes.

But before we jump into the episode I want to thank our sponsor the T-REX Summit the southeast’s premier sales and marking growth conference.

You know it’s not too early to start planning your event calendar for 2020. Make networking and learning a big part of you plans for 2020 and join us at the T-REX Summit. We’ve got a great line up to both entertainment and educate. Check us out at and use coupon code BestSelling to take 50% off your ticket price now.

Thanks for tuning in. This is Best Selling.

Sangram Vajre
Chief Customer Evangelist at Terminus
T-REX Summit 2020

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Ep. 053 – B2B selling is a game of inches with Sangram Vajre